Wednesday, April 24, 2013

Personal Inspiration in Personal Branding!

 
This week, I hunkered down and completely reconstructed my resume.  My resume before was fine, but I don’t think anyone in a creative industry would have taken it seriously. 


After some debate and sketches I started in a vague direction.   My inspiration came from my History of Graphic Arts class we learned about Alexey Brodovitch.  Born in 1898 he lived into his 70’s. He fought in the Russian Civil War with the White Army, which later lost to the Red Army and communism.   Long story, short; after the war, he became a commercial artist after the war.



 He eventually became the art director for Harper's Bazaar Magazine.

"...When you look in your camera, you see an image you have ever seen before, don't click the shutter."

--NIRO, a fashion photographer once taught by Brodovitch.  





 
 Anyhow, Brodovitch contributed to the inspiration of my resume and ultimately my current "personal branding."  Flipping through my book,  Megg's History or Graphic Design, I found an editorial spread in Harper's Bazaar Magazine where the text was on a slant.  





 Athough Brodovitch was known for his serif fonts, I did not use one.  After I completed a resume, I realized, what good is an awesome resume, if I don't have some personal branding; I need to make my style and ME consistent!!!!  Recreating my blog is a great start! 








As for the title, I really needed a signature statement.  My name is WAY too common to help me stand out for the crowd (side-note: If I ever have kids, they are having unique names!!!!).  So I chose a phrase, I use all too often.  "Wait. What?"

  

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